Inspiration comes from every nook and cranny, from the
mundane to the sublime. We need to be open and receptive to everything around
us. I think you have to be ready when an idea comes to you. You’ve got to catch
that cock-eyed genie by its tail. Creativity is seeing what everyone is seeing
but thinking what no one else is thinking. Creative people have an obligation
to go down the road less travelled. We can’t help that, I guess. We are made
that way.
~ Tham Khai Meng, Ogilvy & Mather Worldwide Creative
Director
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